http://mediaeducationlab.com/topic/Advertising+Literacy
I selected this website because I believe it to be a great tool for teachers who are willing to learn and teach about media literacy. The ability to critically assess media content is as important to new generation of children as reading was to the generations of the past. Therefore, I believe that this website is useful and important tool. The pressures on both parents and educators are rising as they see more violent and destructive behaviors being transformed via screen to the youngest children in America and around the world. Thus, this website is great tool for all of those who are concern about new generations. However, to prove my point I tested the website taking the number of criteria’s as a consideration. The criteria for this review are: authority, accuracy, objectivity, currency, and coverage.
The resource was founded by Renee Hobbs the professor of the school of Communications and Theatre at Temple University in Philadelphia. She contributed to the media education by founding Media Education Lab in the Department of Broadcasting , Telecommunications and Mass Media in her University as well as by writing number of scholarly articles on the topic such as: multimedia curriculum resources, professional developmental programs, and interactive websites in the United States. The fact that she helped to build Partnership for Media Education, which evolved into the National Association for Media Literacy Education (NAMLE) and served as co-editor of Journal for Media Literacy Education is a proof of her deep involvement and concern with the topic of media literacy. Professor Hobbs involvement is also proven by the fact that she is not only concerned about media education, but rather concern about her message to be told to any child even those who are the most disadvantaged . Professor Hobs is also expressing the special concern about media influence on young women.
It is important to mention that Professor Hobs received her Ed.D from the Harvard Graduate School of Education, an M.A. in Communication from the University of Michigan, and a B.A. with a double major in English Literature and Film Video Studies from the University of Michigan. Thus, she received her education from the institutions that are well known for excellent programs in both communications and education. The above information can be easy found by clicking on the link provided in the introductory part of the home page of the website.
The sponsors of the website are listed under learn about us link, and they are respectively: John D. and Catherine T. MacArthur Foundation, Alliance of Civilizations, William Penn Foundation, Verizon Foundation. All of the above sponsors are highly reputable and currently working on issues that concern: human rights, global conservation, security, technology and its effect on children, addressing polarization of cultures and many others. The website is error free, and it contains a lot of relevant information for teachers who can then pass it on to both parents and students. The web contains clear mission statement, and clearly labeled links that help teachers locate information that they are looking for. The website includes many options for teachers, parents, and students to learn how to be media smart. The web provides links such as Teaching Resources which include: lesson plans, videos, online quizzes that teach educators how to incorporate media in their classrooms. The same link provides digital workshops that can teach parents and teachers how to protect their kids from harmful messages projected through media. The options such as textbooks on literacy are also presented on this website, so the educators can incorporate hard copy materials to help students in the process of learning about media content. The blog is also offered on this website to help educators connect and post on the issues concerned with media.
Another positive aspect of this website is the fact that it provides information about the ongoing events that teachers may attend in order to learn about media literacy. Thus, looking at the dates of the events I conclude that this website is well updated and the information provided is fairly current. It is truly impressive that this website is as approachable as it is, and it actually picks the media and turns them around to then use them to spread knowledge and critical thinking as oppose to violence, fake perfection, and negativity.
I also paid close attention to the objectivity of the information presented, and I did not spot any contend that was biased or any issues that would be presented with close minded one side opinion. I screened videos which I found informative and approachable enough for students and educators to learn about media tricks. I took number of quizzes which I find interesting and truly useful in objective assessment of our critical thinking about media. I also found that this website is concerned with political advertising as well, and it teaches educators and students how to asses political massage based on resources available.
Finally, I looked at topics covered on this website which are all relevant when speaking of media literacy. The topics are truly relevant when approaching the new generations which are born into media and therefore exposed to the danger of negative and harmful massages which are part of the media today. The topics include media literacy, copyright and fair use, games and online learning, girls and media culture, international media literacy, measuring media literacy, media and health, media and family, media literacy advocacy, media literary in urban schools, news literacy, teaching media literacy, and youth and community media production.
In the summary, I want to encourage everyone to look at this website since it contains relevant information, promotes media as a tool for learning how to critically asses information. It also truly present s ways in which media might be use for the educational purpose rather than for the purpose of spreading destructive message to youth. In addition, the web connects those who are interested in learning and teaching about media through blog and regular posts on ongoing events in which educators, parents, and kids might became active participants. It is also important this website is extremely approachable, so you do not have to be a media genius to use it and learn from it.